http://www.everythingaboutweb.com/artcenterdev/tagvoryan_yerem_nike_final/

Demo link for my final project

http://www.everythingaboutweb.com/artcenterdev/tagvoryan_yerem_nike_final/tagvoryan_video.swf

PROCESS:

1. Defining Project & Audience

Nike Soccer

Nike pays top athletes in many different sports to use their products and promote/advertise their technology and design.

Nike’s first professional athlete endorser was Romanian tennis player Ilie Nstase, and the company’s first track endorser was distance running legend Steve Prefontaine. Prefontaine was the prized pupil of the company’s co-founder Bill Bowerman while he coached at the University of Oregon. Today, the Steve Prefontaine Building is named in his honor at Nike’s corporate headquarters.
Besides Prefontaine, Nike has sponsored many other successful track ramp; field athletes over the years such as Carl Lewis, Jackie Joyner-Kersee and Sebastian Coe. However, it was the signing of basketball player Michael Jordan in 1984, with his subsequent promotion of Nike over the course of his storied career with Spike Lee as Mars Blackmon, that proved to be one of the biggest boosts to Nike’s publicity and sales.

During the past 20 years especially, Nike has been one of the major clothing/footwear sponsors for leading tennis players. Some of the more successful tennis players currently or formerly sponsored by Nike include: James Blake, Jim Courier, Roger Federer, Lleyton Hewitt, Juan Martín del Potro, Andre Agassi, Rafael Nadal, Pete Sampras, Marion Bartoli, Lindsay Davenport, Daniela Hantuchová, Mary Pierce, Maria Sharapova, Serena Williams.

Nike is also the official kit sponsor for the Indian cricket team for 5 years, from 2006 till end of 2010. Nike beat Adidas and Puma by bidding highest (US$43 Million total).

Nike also sponsors some of the leading clubs in world football, such as Manchester United, Arsenal, FC Barcelona, Inter Milan, Juventus, Shakhtar, Porto, Steaua, Red Star, Aston Villa, Celtic and PSV Eindhoven. Nike will also sponsor Dundee United from summer 2009.

Nike sponsors several of the world’s top golf players, including Tiger Woods, Trevor Immelman and Paul Casey.

Nike also sponsors various minor events including Hoop It Up (high school basketball) and The Golden West Invitational (high school track and field). Nike uses web sites as a promotional tool to cover these events. Nike also has several websites for individual sports, including nikebasketball.com, nikefootball.com, and nikerunning.com.

* photo – NIKE LOGO
* name – NIKE SOCCER, NIKE FOOTBALL
* quote – JUST DO IT
* description – WORLD WIDE SOCCER ACCESSORIES PROVIDER
* top three user goals – TO INTRODUCE THE NEW PRODUCTS AND SELL THEM
* top three business objectives for the site – TO BE USER FIRENDLY AND EASY TO NAVIGATE

2. Sketching

3. Information Design

nike_soccer_sitemap

4. Interface Design

5. Visual Design

6. Prototyping: Wireframes –> HTML

7. Usability Testing

8. Iteration

9. Repeat

10. Final Version

http://www.everythingaboutweb.com/artcenterdev/tagvoryan_yerem_nike_final/index.html

http://www.everythingaboutweb.com/artcenterdev/tagvoryan_yerem_nike_final/tagvoryan_video.swf

MOBILE APPLICATION: GET SKILLS NIKE

My idea behind this application is to have the users to shoot video with their phones and than to be able to upload it to the nike site. Its going to be soccer skills videos where people could actually go and learn from them and to be able to rate it. Each month Nike will choose winner for the one who has the most views and most rating.

For my mobile application, I am thinking to create an app that will allow users to upload their own soccer skills videos and to be able to see other peoples videos. Also users will be able to rate it.

On top of the screen I putted Nike’s logo and next to it I have an advertisement for their new soccer shoes.
- Below that I have the navigation {HOME, ABOUT, NEWS, STORE, PLAYERS, MEDIA}
- Below the navigation I putted information about Nike Soccer
- Below the information I putted a picture gallery
- Below the gallery I have more space for more advertisment.

Nike Soccer Mobile Website Design.

I wanted to show the Nike logo on top left. Next I wanted to give space for advertising to show the people there is a new product coming up. Than I have the navigation buttons. Below I puted lit bit about Nike Soccer. Below that I added current news that are going around the soccer world, plus pictures and photo galleries. At the very bottom I give a space for advertisment, but that leads to the NIke Soccer Store.

1. Defining Project & Audience

Nike Soccer

Nike pays top athletes in many different sports to use their products and promote/advertise their technology and design.

Nike’s first professional athlete endorser was Romanian tennis player Ilie Nstase, and the company’s first track endorser was distance running legend Steve Prefontaine. Prefontaine was the prized pupil of the company’s co-founder Bill Bowerman while he coached at the University of Oregon. Today, the Steve Prefontaine Building is named in his honor at Nike’s corporate headquarters.
Besides Prefontaine, Nike has sponsored many other successful track ramp; field athletes over the years such as Carl Lewis, Jackie Joyner-Kersee and Sebastian Coe. However, it was the signing of basketball player Michael Jordan in 1984, with his subsequent promotion of Nike over the course of his storied career with Spike Lee as Mars Blackmon, that proved to be one of the biggest boosts to Nike’s publicity and sales.

During the past 20 years especially, Nike has been one of the major clothing/footwear sponsors for leading tennis players. Some of the more successful tennis players currently or formerly sponsored by Nike include: James Blake, Jim Courier, Roger Federer, Lleyton Hewitt, Juan Martín del Potro, Andre Agassi, Rafael Nadal, Pete Sampras, Marion Bartoli, Lindsay Davenport, Daniela Hantuchová, Mary Pierce, Maria Sharapova, Serena Williams.

Nike is also the official kit sponsor for the Indian cricket team for 5 years, from 2006 till end of 2010. Nike beat Adidas and Puma by bidding highest (US$43 Million total).

Nike also sponsors some of the leading clubs in world football, such as Manchester United, Arsenal, FC Barcelona, Inter Milan, Juventus, Shakhtar, Porto, Steaua, Red Star, Aston Villa, Celtic and PSV Eindhoven. Nike will also sponsor Dundee United from summer 2009.

Nike sponsors several of the world’s top golf players, including Tiger Woods, Trevor Immelman and Paul Casey.

Nike also sponsors various minor events including Hoop It Up (high school basketball) and The Golden West Invitational (high school track and field). Nike uses web sites as a promotional tool to cover these events. Nike also has several websites for individual sports, including nikebasketball.com, nikefootball.com, and nikerunning.com.

* photo – NIKE LOGO
* name – NIKE SOCCER, NIKE FOOTBALL
* quote – JUST DO IT
* description – WORLD WIDE SOCCER ACCESSORIES PROVIDER
* top three user goals – TO INTRODUCE THE NEW PRODUCTS AND SELL THEM
* top three business objectives for the site – TO BE USER FIRENDLY AND EASY TO NAVIGATE

2. Sketching

3. Information Design

nike_soccer_sitemap

4. Interface Design

5. Visual Design

6. Prototyping: Wireframes –> HTML